Check the destination before you ask
Review sites have different rules. Confirm that your intended platform permits requests and that your method is eligible. Yelp asks businesses not to solicit reviews, so do not use an invitation campaign for that destination.
Use a fair, experience-based trigger
For a platform that permits requests, choose a practical point after a real purchase or completed service. Apply the same neutral eligibility criteria regardless of satisfaction. Do not ask a satisfaction question first and show the public review link only to people who give a positive answer.
Keep the choice with the customer
Keep the message short and optional. Avoid rewards, star-rating requests, suggested review text and repeated pressure. A customer does not owe your business a review.
Thank you for choosing us. If you would like to share your experience, you can leave an honest review using this link. All feedback is welcome, and taking part is optional.
Keep employees out of review targets
Do not set staff quotas for collecting reviews, ask customers to mention particular employees, or pressure people to review while on the premises. Do not recruit current or former staff, relatives, agencies or others with a conflict of interest to pose as independent customers.
Check the link and contact permissions
Make sure the link opens the intended business profile. Use a contact channel you are permitted to use, honor opt-outs and check any rules that apply to messages in your market. A past purchase is not blanket permission for every type of message.
Let the feedback guide the work
Customers decide whether to post. Focus on keeping the invitation process fair and addressing recurring service issues. A completed request workflow is a deliverable; a fixed number of reviews is not.
Further reading
Check the current guidance for the platform and method you intend to use.