Small Business Reputation Checklist

Start with information you can verify

Compare your public hours, service information and links with the details your team actually uses. Note changes that need the profile owner’s approval. Only use images and descriptions you are authorized to publish.

Review the conversation fairly

Read positive and critical feedback. Prioritize questions and concerns that need a useful answer. Keep draft replies factual, remove private details and get approval from someone who knows the situation.

Choose one improvement and an owner

Turn a repeated concern into a specific action, such as clarifying delivery updates or correcting opening hours. Assign someone to it and set the next check. Record what was done without assuming it caused a change in ratings.

Your next eight small steps.

Your progress is saved in this browser.

0 / 8

Check the public business name, hours, contact details and website link.

Review recent customer feedback without filtering out criticism.

Draft factual, individual replies to unanswered reviews and comments.

Move private order or account details to an appropriate support channel.

Check whether the intended review-invitation method is permitted.

Use neutral wording and fair eligibility criteria for genuine customers.

Identify one recurring issue you can realistically improve.

Confirm responsibility for each action and schedule the next check.

A practical reputation checklist

Start with information you can verify

Review the conversation fairly

Choose one improvement and an owner

A little help putting this into practice

Your next eight small steps.